du, a leading operator in the United Arab Emirates (UAE) yesterday announced an increase of 35% and 11% respectively for its voice and data traffic over this year's Eid season, compared to last year. The data usage includes overall internet traffic, image sharing and video streaming over its network throughout Eid.
According to du, the highest surge in mobile traffic was recorded in Sharjah which saw traffic going up by 16% compared to the earlier week, followed by Abu Dhabi and Dubai which saw their data traffic increasing by 11% and 8%.
Messaging and collaboration amongst du customers increased by 21% over the Eid break compared to the preceeding week, indicating the increasing dependence on mobile communication during the festive season. While some social media platforms experienced a marked traffic increase, it was interesting to see that Facebook use remained the same before and during Eid. On the other hand, Instagram usage increased by 8.7% over the entire holiday period and recorded a 15% spike on Sunday alone, said du.
Yasir Al Behzad, Senior Director - Network Services, du
Seamless connectivity is no longer a luxury, it is a basic human right. There’s nothing more exasperating than dropped calls during celebratory occasions, when the entire population is reaching out to those near and dear to them. By providing network access that allows our customers to connect seamlessly, we ensure a superior service. By conducting research into usage patterns, particularly with regards to data and social media, we are able to unceasingly add life-to-life by anticipating our customers’ needs and ensuring that we provide them with a superior service every time.
