Comptel via a survey - Enterprise Multi-Client Study - that was conducted by ICT Intuition and Coleman Parkes Research, found strong demand among enterprises for new connected digital services from their digital and communications service providers. The survey which was participated by more than 1,000 global business leaders also highlighted a serious gap in operators’ ability to satisfy those demands.
The survey revealed that 81 percent of respondents are currently using connected digital services to improve productivity, generate revenue or reduce costs. A further 71 percent are looking to bundle connected digital services into the products they sell – and 95 percent of those would like to partner with a digital or communications service provider to do so. Yet, only 14 percent of enterprises are purchasing connected digital services primarily from operators. Businesses’ top concerns when considering buying digital services were security (61 percent), cost (58 percent), service quality (54 percent) and accessible support (39 percent).
The report also sheds light on how businesses would like to purchase digital services. The top two ways enterprises would like to implement connected devices, applications and M2M or IoT services, said the report, is through a connected platform with application development help (39 percent) or via a turnkey service (27 percent). This contrasts with 23 percent who want to handle everything in-house. According to Comptel, enterprises are, therefore, seeking minimal upfront development and instead favouring managed and turnkey options.
Juhani Hintikka, president and CEO, Comptel
If operators want to profit from enterprises’ current hunger for digital services, they must offer a better buying experience with simple platforms, through which business customers can get relevant recommendations and quickly search for and purchase services. This creates an experience similar to the app stores consumers already enjoy. Implementing cloud-generation, intelligent technological and automated operational capabilities is key to enabling this. We at Comptel focus on these to enable enterprise sales transformation.
