Gamers worldwide are adopting fast to mobile payments via direct carrier billing and the data from Onebip's research shows that UK gamers spend an average of €8.94 per microtransaction – twice the global average of €4.73, making UK the 3rd biggest spender in the world by transaction value. Meanwhile, Switzerland records the highest average transaction price at €15.09 ($20.20) due to higher allowance per transactions by its mobile carriers.
The increasing adoption for mobile carrier billing for their online gaming experiences is driven by convenience to pay on their mobile phone bill and as it is a legitimate alternative to credit card and PayPal.
Onebip, a global mobile payment service provider, also finds that Switzerland, Austria, and the UK are the top three countries in terms of average value of transactions.
“Onebip’s data demonstrates the growing adoption of carrier billing globally as a fast and safe payment method for gamers and an effective way for online gaming brands to maximise their revenue. As carriers introduce more advanced billing technologies and more flexible and high pricing options, the payment system gains further traction for game companies as a key payment channel. We predict that in markets such as Turkey and Spain where carriers have introduced higher price points recently, our online gaming partners will see an increase in their revenue and average transaction values.”
- Massimiliano Silenzi, Head of Onebip by Neomobile
