According to Actix, a leader in mobile network analytics and optimization solutions, smartphones launched in 2013 consumed more than seven times the data of those launched in 2009 and 40 percent more data than 2012 models. The latest research on global mobile users that was conducted to understand more clearly the load on the Radio Access Network (RAN) of mobile networks, also highlights that the apple handsets dominate data use with almost twice the data per session than the average Android phones. As part of the research, Axtix has analysed more than 100,000 devices in Europe and North America being used on mobile networks during 2013. MiFi devices driving almost nine times more data consumption are among other interesting facts from the report.
Neil Coleman, Director of Global Marketing at Actix says: “Networks have been struggling to keep up with the relentless growth in data demand. In the past the transition that drove data consumption was from feature phone to smartphone. Now it’s the upgrade path from low-end to high-end smartphones. Each generation adds 40 percent additional network traffic by device.” Coleman continues: “95 percent of data is being consumed on smartphones rather than tablets, but with the growth in low cost tablets, operators will need to ensure that networks are ready for more data hungry tablets.” Read More ''2013’s Smartphones consumed seven times the data of 2009’s'
