Matrixx Software, a leader in real-time policy and charging solutions, has recently published a whitepaper titled 'Reinventing Real-Time for Supermobile' which examines Supermobile from a market viewpoint, exploring associated changes in market landscape, opportunities, and customer expectations. The white-paper also discusses customers' demands for instant gratification in a world of smart devices and interactive services and how it is changing the charging rulebook. The paper concludes that communication service providers (CSPs) are at a cross-roads and must re-invent themselves now to exploit the exciting opportunities offered by Supermobile.
According to Matrixx, the explosion in the mobile broadband traffic, fuelled by smartphone and tablet growth, heralds the ‘Supermobile’ era. However, the existing vendor online charging and policy approaches are fundamentally limited in their ability to meet the Supermobile performance and capability demands for a number of reasons. Matrixx pinpoints to the fact that CSPs are facing tough decisions, having to make deep trade-offs between capability, performance, predictability, and affordability with serious consequences for innovation, growth and ultimately survival. In response to these and other factors that call for a superior policy and charging solution, MATRIXX Software has fundamentally reinvented real-time charging with a number of patented, benchmarked and deployed solutions.
Read More 'Reinventing Real-time for Supermobile Whitepaper'
