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Onavo, the developer of the award-winning Onavo mobile utility apps, and the company behind Onavo Insights, the first mobile market intelligence service based on real engagement data, is bought over by Facebook. According to Reuters, Facebook will be paying an amount ranging from USD150 million to USD200 milion and will be Facebook's next big purchase after their USD1 bilion purchase of the photo sharing app developer, Instagram.
According to Onavo's Blog post by Guy Rosen and Roi Tiger, Co-Founders and CEO and CTO of Onavo, Onavo's acquisition by Facebook is intended to support Facebook's Internet.org initiative, which aims to provide Internet access for world's unconnected populations. Onavo's apps provide compression of on-line content for mobile devices, the tracking of usage of each separate app, security on content transfered via mobile connection including on public Wi-Fi connections and protection from unsecured and malicious sites. In other words, Onavo enables more data to reach end users using the same network capacity, and provides reassurance to the users on their privacy and security of their mobile activities and transactions.
Onavo's Apps which can be downloaded by users on their Android and iPhone devices, have been helping users worldwide to gain insights on their data consumption and has allowed better data usage decisions. According to the blog post, Onavo Insights, the first mobile market intelligence service based on real engagement data has not only helped end users use to save on their data and make more informed consumption decision, it has also helped developers design better experiences for people.
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