Reportlinker.com has announced that a new market research report is available in its catalogue. The report by Visiongain analyses current and future pricing trends for mobile pricing plans worldwide based on Pay Monthly contracts. The report focuses on the increasingly important Pay Monthly (Post Paid or Contract plans) segment with price plans from mobile operators around the world analysed in a unique global survey. The survey includes MNO pricing plans from the five key geographical regions of Europe, North America, South America, the Asia Pacific and the Middle East & Africa (MEA). Read More
"The unique Visiongain survey analyses over 400 mobile operator Pay Monthly price plans available in 58 countries based on the offerings of over 100 MNOs worldwide. It ranks and categorises all of the price plans per region into High (Premium), Medium and Low (Entry) level segments for ease of comparison in and across each region."
"The report finds that increasing the Smartphone penetration rate is key to driving the adoption of Pay Monthly pricing plans. The "integrated" price plan (with a bundle of Voice calls, Mobile Data & Texts) is being promoted by MNOs in Europe and other regions as Smartphone penetration levels rise."
"And in Europe MNOs have also adopted "unlimited" usage plans as a means of preventing mobile users from moving away to substitute OTT services. By offering unlimited services the MNO is reducing the incentive for the user to adopt a free service, but at the cost of lowering the potential revenue growth."
Source - ReportLinker (June 10, 2013)
