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Oracle Buys Data As A Service Firm DataLogix, Boosts Digital Marketing Cloud

9 years ago
Oracle, Monday announced that it has signed an agreement to acquire advertising-analytics company Datalogix, the industry-recognized leader at connecting offline…

XL Indonesia Enters Mobile Entertainment Ecosystem via Vserv Mobile Marketing Platform

Vserv, a leading smart data led mobile marketing platform across emerging markets, Thursday announced a partnership with PT XL Axiata…

Virtualization, Big Data Analytics & OTT Monetization to Shape Up Operators' Business in 2015

By Akshat Joshi, VP - Wi-Fi Product Mgt, Elitecore Technologies. Following is a list of five trends that we expect…

Opera Mediaworks Buys AdVine to Expand to 'Mobile Continent' Africa

9 years ago
Opera Mediaworks announced that it is acquiring AdVine, South Africa's leading premier mobile-advertising network, enabling it to work strategically with…

The Right Offer, at the Right Time, Every time: Unlocking $47 Billion of Mobile Data Revenues Globally

9 years ago
"Enabling real-time contextual offers can transform the relationship between operators and customers, with operators being able to pro-actively respond to…

Mobile Operators to Gain $28 Billion with Video and Data Optimization, Says Opera Software

According to an independent research commissioned by Opera Software, mobile operators can make an additional gain of at least $28.7…

Real-Time Contextual Offers Present Operators $47 billion Untapped Data Revenues, says Openet Study

Real-time contextual offers to subcribers could increase global data revenues by 15 per cent which would be equivalent to a…

Yahoo to Acquire Digital Video Ad Startup BrightRoll for $640 Million

9 years ago
Yahoo! has announced that its has signed an agreement to acquire BrightRoll, a leading programmatic video advertising platform across desktop,…

Opera Mediaworks Partners Viggle to Introduce Add-to-DVR Mobile Ad Technology to Tap Connected Home Market

Opera Mediaworks has developed a new mobile ad technology in partnership with the entertainment marketing and rewards platform Viggle to…