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Oracle Buys Data As A Service Firm DataLogix, Boosts Digital Marketing Cloud

Oracle Buys Data As A Service Firm DataLogix, Boosts Digital Marketing Cloud Image Credit: Oracle

Oracle, Monday announced that it has signed an agreement to acquire advertising-analytics company Datalogix, the industry-recognized leader at connecting offline consumer spending to digital marketing that helps marketers increase the effectiveness and measurability of their advertising.

According to a statement by Oracle, Datalogix aggregates and provides insights on over $2 trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales, including top 100 US advertisers such as Ford and Kraft and major media publishers such as Facebook and Twitter.

Oracle said that the combined Data as a Service cloud solutions will provide marketers and publishers with the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy. This will enable leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing. The addition of Datalogix represents a further extension of Oracle’s Public Cloud strategy to combine IaaS, PaaS, SaaS and Data as a Service on a common cloud and to transform SaaS business applications and processes by integrating data within these applications.

Omar Tawakol, Group Vice President and General Manager of Oracle Data Cloud
The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available. Oracle will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV.

Eric Roza, CEO, Datalogix
Datalogix’s mission is to help the leading consumer marketers connect digital media to the offline world, where over 93% of consumer spending occurs. We are thrilled to join Oracle and extend the value Oracle Data Cloud brings to marketers and publishers.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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