Juniper Research unveiled yesterday the 10 trends that are set to radically impact the telecommunications landscape in 2024, included within its latest whitepaper.
The whitepaper found that the telco market is poised for major disruption, as new technologies including generative AI, and industry shake-ups such as Apple’s recent embrace of the RCS messaging standard, force stakeholders to reevaluate long-standing business strategies.
These trends are:
Satellite Launches to Accelerate in 2024, Integrating Terrestrial & Non-terrestrial Cellular Networks
Greater Usage of Open APIs in Telecoms, Driven by Rising SMS Pricing & Fraud
Generative AI to Revolutionise Conversational AI by Automating Personalised Marketing Campaigns
iSIM-capable Devices to Proliferate in 2024, Driving Global eSIM Adoption
EU's DMA Forces OTT Channels to Develop Cross-platform Capabilities, with Apple Supporting RCS in Response
5G Data Roaming Traffic to Necessitate Acceleration of BCE 2.0 Protocol Adoption
Sustainable Initiatives to Be Prioritised to Reduce the Impact of Telco Supply Chains
Large Language Models to Lower Entry Barrier for Voicebot Implementation
5G Advanced Networks to Enable New Mobility & XR Markets
Network-wide AI Implementation to Increase Efficiency of Functions, as 6G Approaches
Juniper Research's VP of Telecoms Market Research, Sam Barker
The telecommunications industry has seen rapid digital innovation over the last decade, driven by advances that greatly improve the efficiency with which new telecommunications services can be launched. Over the coming year, we expect operators to capitalise on this efficiency and make bold moves to better position themselves amidst the major technological and business shakeups on the horizon.
