IDC yesterday announced that it has lowered its forecast for global PC and Tablet shipments with volumes expected to reach 384.8 million in 2023, down 15.2% compared to last year, according to the Worldwide Quarterly Personal Computing Device Tracker. Demand has continued to cool as many macroeconomic indicators have worsened or remain unchanged in the past few months, contributing to the lowered outlook. However, IDC expects the market to rebound in 2024 with global volumes reaching 403.1 million during the year and growing to 425 million by the end of 2027.
Jitesh Ubrani, research manager for IDC Mobility and Consumer Device Trackers
As the global economy has continued to struggle, consumers have tightened spending and commercial buyers are delaying purchases. Consumer demand is at risk of perishing as they revert to pre-pandemic habits where the PC wasn't at the center of their daily computing needs, However, commercial buying is expected to ramp up during 2024 and will help the PC market grow beyond pre-pandemic levels.
IDC research vice president of devices and displays Linn Huang
In the last two years, average selling prices (ASPs) have risen dramatically as a result of component shortages, inflation, logistics disruptions, and rapid product mix shifts. With the shortage abruptly turning into surplus, we've seen prices come down due to liquidation and mix regression. We expect this to continue throughout the year with ASPs projected to decline 2.8% to $700. This would mark the first ASP decline for a full year since 2015.
