Sprint has named seasoned Internet of Things (IoT) executive Ivo Rook to the newly created position of senior vice president of IoT from 1st of January 2018.
Rook will lead and build Sprint’s IoT business and will be a strategic advisor to Sprint and Softbank. Rook has spent his last seven years at Vodafone, most recently chief executive officer for Vodafone’s IoT Business.
In that role, he led Vodafone’s IoT strategy, driving its growth, products, operations and profit and loss globally. He also held positions at Vodafone Global Enterprise as director of Northern Europe and director of Germany and Central Europe.
Rook will lead a group of world-class product specialists to develop and operationalize IoT solutions in a category that continues to grow exponentially. He will be responsible for driving B2B and B2B2C growth strategies, including funding, alliances and development of operationalized solutions.
Also in his role, Rook who has Masters in Information Management from Erasmus University in Rotterdam, The Netherlands will also act as the Liaison Officer to the Softbank Group of companies involved in the IoT space.