Tuesday, 14 April 2015 10:24

Sponsored Data - Operators' Content Advantage?

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Sponsored Data - Operators' Content Advantage? Image Credit: PCC Mobile Broadband

Looks like Operators will be benefiting the most from Sponsored Content. Why? Because most Operators have started selling content - things like OTT TV, Enterprise Apps, OTT Streaming Music, etc. If they can waive those connectivity charges, then selling content gets much easier. Who is going to pay for the content subscription and pay again for connectivity?

Ray

Ray is The Fast Mode's editor and content director. Ray has covered the wireless industry as a writer for more than 10 years, focusing on technology and business aspects of the telecoms sector. Ray can be reached at ray.sharma(at)thefastmode.com. Follow Ray at linkedin.com/in/raysharma10