Sky, a popular triple-play provider in UK, has entered into a multi-year agreement with Telefónica UK (O2) that will give Sky a wholesale access to 2G, 3G and 4G services. The deal will allow Sky to become a Mobile Virtual Network Operator (MVNO), thus becoming a Quad-Play provider, offering broadband, telephony, TV as well as now, mobile data and voice services to its customers. This will enable Sky to roll out fully fledged communications and infotainment services under a single package. Leveraging its market-leading capabilities in customer service and innovation, Sky plans to launch its first mobile telephony services to customers in 2016.
According to Sky, within just seven years of its launch, it has grown to become a household brand in the telecommunications and entertainment space , with almost 40% of its customer base taking all three of TV, telephony and broadband. Within this time frame, Sky has also grown organically to become number 2 in the home broadband market, attracting more than 5 million customers with its offer of better choice and value. In addition, Sky has developed Europe’s leading mobile TV service in Sky Go. With 5.7 million registered users, Sky Go meets customers’ growing demand to watch content across multiple devices in and out of the home, offering a choice of up 70 live channels and a wide range of content On Demand, whenever and wherever customers want it.
Jeremy Darroch, Group Chief Executive, Sky
As the UK’s leading brand for home entertainment and communications, Sky has a proven ability to launch new services, at scale. We know our 11.5 million customers trust Sky to offer them the best quality and choice and have an appetite to take more from us. Through our partnership with Telefónica UK, we can build on our expertise in content, innovation and service to launch a range of exciting new services and exploit the opportunities for growth in the fast-changing mobile sector.
Ronan Dunne, Chief Executive of Telefónica UK
We’re pleased to welcome Sky to our roster of innovative, successful partnerships, through which we help partners grow their offer to customers. Sky understands the importance of a strong network and excellent customer experience and has made us a trusted partner to help deliver brilliant services. This will widen consumer choice still further and demonstrates the lively competitiveness of the UK market. We’re looking forward to working with Sky.
