Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, announced it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform. The offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences to sporting enthusiasts worldwide. The sports cloud offering is the result of a Strategic Collaboration Agreement (SCA) signed between the two organisations in September, 2023, with a shared vision to bring the sports institutions closer to the fans, and the fans closer to the action. The SCA supports ease of access for Tech Mahindra to AWS resources and services, and allows both entities to participate in joint go-to-market initiatives and drive business growth.
The increasing need for enhanced experience among sports fans, the growing adoption of Internet of Things (IoT) experience for efficient management of sports stadiums, and the growing demand for data-driven insights by sports organisations is expected to fuel the overall growth of sports technology. Tech Mahindra and AWS will collaborate to offer a comprehensive digital platform to sports organisations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification. The cloud offering will also enable sports organisations to build and transform digital properties of sports teams and franchises and generate new revenue streams by developing new services and features tailored to audience needs.
Tech Mahindra aims to deploy its sports cloud offering to enhance the digital capabilities of sports leagues, franchises, and organisations, providing immersive and personalised experiences to fans worldwide. Punjab Kings, a professional franchise Cricket team based in India, has been working with Tech Mahindra to engage fans by bringing content, community, and commerce together.
Satish Menon, CEO, Punjab Kings
I'm pleased to know about Tech Mahindra’s collaboration with AWS to build a sports cloud, and it’s exciting that it can accelerate the digital transformation aspiration for sporting organisations. Combining action from on-and-off-the-field with digital initiatives can create new opportunities for global sporting organisations to engage fans and take them deeper into the game. This can enable sporting organisations to plan broadcasting and content development in more creative ways, and offer greater game insights, all from a fan’s perspective. My best wishes to the teams from Tech Mahindra and AWS.
Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS
AWS provides cloud-enabled technologies that are at the heart of digital innovation, athlete performance optimisation, and epic fan engagement, transforming the way sports are played, analysed, and enjoyed. Tech Mahindra shares our passion for the sports industry, and our belief that cloud, AI, ML, and emerging technologies will drive the sports technology of the future. Our collaboration with Tech Mahindra will enable leading sports organisations to take the fan experience to the next level by creating immersive experiences and providing data-driven insights. We are excited about the potential to make sports more engaging and enjoyable for fans, and more productive for sports organisations around the world.
Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra
New-age technology and data-driven insights are changing the way we consume sports. At Tech Mahindra, we are committed to investing in sports tech to provide personalised experiences for sports fans worldwide. Our collaboration with AWS, that offers the broadest and deepest set of cloud services, will transform how fans interact with their favourite sports, creating a dynamic and captivating experience for viewers. By building sports cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports. The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organisations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce.
