Introducing a modern twist on the traditional museum experience, Spark has launched New Zealand’s first interactive 5G Street Museum – a co-created series of 5G-powered augmented reality (AR) experiences that bring to life unseen stories of some of our nation’s most iconic creatives: Parris Goebel, Benee, David Dallas, Teeks, and Askew One.
The Spark 5G Street Museum app is free to download. The Street Museum exhibits can be viewed by the public across select streets in Auckland, Hamilton, Wellington, Christchurch, and Dunedin. Each exhibition explores new forms of storytelling and self-expression through the power of 5G and AR.
Spark Marketing Director Matt Bain, who oversees data and automation, marketing, and brand experience says that the Spark 5G Street Museum is about demonstrating to Kiwis what emerging technologies like 5G and AR can do for Aotearoa, whether it be art, culture or the next era of entertainment.
Spark’s 5G Street Museum is on showcase for the next four months. Kiwis can view the AR exhibitions by downloading the free ‘Spark 5G Street Museum’ app (iOS and Android) and scanning the QR codes featured at exhibitions. Spark mobile customers will not be charged for data usage whilst viewing the Spark 5G Street Museum exhibitions.
Spark Marketing Director Matt Bain
Over the decades we’ve seen how the wireless evolution has transformed how we engage with the world. 1G enabled calls on the go, 2G introduced text messages, 3G gave us internet on the go, and 4G brought us video on demand. 5G promises to deliver another step-change in our experience. We’ve now got 5G in 21 locations nationwide and if the previous generations have taught us anything, it’s that it’s going to fundamentally change how we work, learn, connect, and are entertained. Spark’s 5G St Museum has enabled world-class creators – artists, dancers and singers –to explore entirely new ways of expressing themselves and in turn, with the speed and capability of 5G, offer their audience a new, immersive way to engage with them at scale and in the highest definition possible.
