Proximus recently announced the creation of Ada, an innovation and expertise center dedicated to artificial intelligence and cybersecurity. These are two key areas if Belgian society is to meet the challenges of today and tomorrow. The first one, because it provides innovative solutions in multiple sectors, not least in energy and mobility. The second, as increasing cybercrime is forcing individuals, companies and society at large to become more resilient to cyber threats.
Proximus Ada will be a wholly owned subsidiary of Proximus, whose expertise will be used to serve the Group's various entities and therefore benefit their customers. It will start its activities in April.
It goes without saying that artificial intelligence and cybersecurity will become increasingly important in the years to come.
Artificial intelligence will help reduce energy consumption, predict errors in technical systems, improve advanced fraud detection and optimize mobility, to name but a few of its benefits. It is expected to contribute 14 trillion euros to the global economy by 2030. In Belgium, its contribution is estimated at 330 million euros by 2024.
Advanced cybersecurity, for its part, is essential to counter cyber attacks and enable every citizen and business to protect their data and operations. Cybersecurity is an indispensable tool when it comes to ensuring confidence in digital technology, which has become more than ever a driving force in our society and economy.
As these areas rely mainly on detailed and relevant data, Proximus is particularly well placed to play an increasingly important role in both of them. Over the past few years, it has developed solid cyber security and AI expertise, both in Belgium (given its central role in the digital lives of many Belgians) and at global scale via its two international subsidiaries TeleSign and BICS. TeleSign, a leading provider of digital identity and CPaaS Software Solutions, is a trusted partner for 8 of the world's 10 largest digital companies. BICS, on the other hand, is a global leader in digital communications, cloud communication services, mobility and IoT.
In order to accelerate value creation for the entities of the Group and therefore for their customers, Proximus today announced the creation of Proximus Ada. Based in Brussels, Proximus Ada is a center of excellence, whose expertise will be used to develop innovative solutions by integrating the latest techniques in artificial intelligence. This will not only enable the companies within the Group to improve their products and services, but also to develop and launch new applications that will fuel their growth in Belgium and internationally. Ada will also further strengthen the cyber resilience of companies part of Proximus Group as well as the security of the solutions and services they develop for their customers.
