Swedish e-book specialist Nextory has acquired Spain's largest local streaming service Nubico was previously owned by the leading publishing group Grupo Planeta and Telefónica.
Spain will be the ninth market for the book app and the launch will take place before the end of the year. Nextory said it will offer subscriptions with unlimited access to a unique and broad catalogue of more than 300,000 audiobooks and e-books in the Spanish market. By acquiring Nubico, Nextory also maintains strong, strategic alliances with both Grupo Planeta and Telefónica.
Nextory's plan is to continue to expand internationally and maintain our fantastic growth to eventually become one of the largest players in the book industry worldwide. This merger really puts Nextory on the global map.It’s a great step for us that will deliver long-term value at the same time as we stay true to our mission to increase reading all over the world, says Shadi Bitar, CEO and founder at Nextory.
Since the start in Sweden in 2015, Nextory has grown at a rapid pace. Over the past three years, the app has also been successfully launched in Finland, Denmark, Germany, Austria, Switzerland, the Netherlands and Norway.
Santos Palazzi, Head of Mass Market & Digital at Grupo Planeta
We are excited about the acquisition. Planeta has experienced a healthy and steady growth at Nubico for the last five years. With Nextory managing the digital subscription service, Planeta’s catalogue will reach even wider audiences and new territories.
Francisco Borja de Nicolás, Non Convergent and New Businesses Director at Movistar, Telefónica España
Our customers have been offered a reading service with the best quality-price ratio, and we will enhance the value proposition through Nextory for many years to come. Movistar and Nextory will keep on providing a strong and attractive catalogue of e-books and audiobooks.
