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Contentsquare Secures $500M Investment Led by SoftBank

Contentsquare Secures $500M Investment Led by SoftBank Image Credit: Contentsquare

Contentsquare, the global leader in digital experience analytics, has completed a US$500 Million Series E funding round that is led by SoftBank Vision Fund 2.

In addition to the investment, Contentsquare will take advantage of SoftBank’s depth of expertise in scaling companies and network in Asia. Contentsquare will use the capital to further develop its platform and advance AI innovation to accelerate its market vision: to empower brands to create exceptional digital experiences at scale. The newly secured funding will also support Contentsquare’s rapid growth and geographic expansion, M&A activities, and go-to-market strategy.

The Contentsquare platform analyzes customer behavior through trillions of anonymous web, mobile and app interactions, and transforms this knowledge into intelligent recommendations that increase user conversion, revenue, engagement and growth. By integrating customer experience data across content, UX, merchandising, and performance, Contentsquare is the only complete platform that empowers teams with the actionable customer insights that are critical to business success today. The platform operates with full respect to all applicable data privacy laws such as EU GDPR and California CCPA.

This latest round comes one year after Contentsquare’s $190 Million Series D raise, bringing the total funding to date to $810 Million and valuing Contentsquare at $2.8 Billion. Leading brands such as BMW, Gucci, Ikea, Microsoft, Rakuten, Sephora, The NorthFace, Verizon and many others leverage Contentsquare’s data and insights to transform the digital experience they deliver to customers, claims the company.

Jonathan Cherki, CEO and Founder of Contentsquare
Innovation is in Contentsquare’s DNA and today’s investment is a result of the tremendous hard work of our passionate and ambitious team. Our growth has been accelerated by the world’s shift towards digital, and our technology answers many of the digital transformation challenges brands face today.

Yanni Pipilis, Managing Partner for SoftBank Investment Advisers
By democratizing access to actionable customer insights, Contentsquare empowers businesses in every sector to build better digital experiences for everyone.

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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