Jellysmack, the global creator company, on Thursday announced that it has raised a Series C investment round from SoftBank Vision Fund 2.
Softbank Chairman & CEO Masayoshi Son disclosed the investment during Earnings Results Briefing for FY2020. The funding will accelerate Jellysmack’s international expansion and acquisitive growth as well as R&D investment in its core technology. Jellysmack combines its AI-powered technology and expertise to identify social video creators and fuel their growth by optimizing video performance, uncovering new audiences, and establishing new revenue streams across multiple platforms like Facebook, Instagram, TikTok, Snapchat, and YouTube.
The company tailors a creator’s original video for each social platform then runs extensive multivariate testing with its proprietary technology to help each video find the ideal audience.
The Series C investment will fuel the company’s international expansion, allowing it to identify and partner with the most talented creators all over the world in support of its vision of shaping the future of the creator economy. The funds will also go towards further enhancing Jellysmack’s powerful AI technology and accelerating future mergers and acquisitions with the goal of providing the best solutions for creators.
Michael Philippe, Co-founder and Co-CEO, Jellysmack
We have lofty goals and ambitions at Jellysmack, and it’s very exciting to partner with such a forward-thinking investor who truly believes in our vision to become the one-stop-shop for creators.
Yanni Pipilis, Managing Partner at SoftBank Investment Advisers
Media consumption has pivoted massively in recent years with mobile video content rapidly outpacing TV.
