Asda Mobile customers begin moving over to Vodafone UK's mobile network this week, as part of the Mobile Virtual Network Operator agreement between the two companies, announced Vodafone UK.
Asda Mobile is leading supermarket chain Asda's mobile virtual network operator (MVNO) offering in the UK. Vodafone UK’s partnership with Asda Mobile, announced in autumn 2020, has now begun in earnest.
From 22 March 2021, new customers to Asda Mobile will automatically be connected to the Vodafone mobile network. In addition, Asda has started moving existing mobile customers over to Vodafone, with the process expected to be completed by mid-September 2021.
Asda Mobile is handling the transition for its customers as well as answering any queries they may have. Vodafone has supplied Asda Mobile with the systems and tools necessary to support customers in transferring their numbers, bills and balances as smoothly as possible.
The commencement of Asda’s service on the Vodafone network is another significant step in the growth story for Vodafone’s Wholesale team. It follows the launch of Virgin Media’s service with Vodafone in January 2021, which has enabled Virgin Media mobile customers to take advantage of the ultra-fast speeds and robust reliability of Vodafone’s 5G network.
