Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value.
Firstlight Media is a localization company offering subtitling, dubbing and media processing services to the corporate and entertainment industry. ThinkAnalytics is a leading provider of real-time personalised content and recommendations engine.
The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human editorial and AI-powered recommendations.
Firstlight’s CMS offers real-time metadata management, pre-integration of third-party enrichment providers, storefront previsualization tools with real-time and scheduled publishing, and editable electronic program guides. The integration with ThinkAnalytics’ cloud-native Content Discovery Platform will increase the ability of Firstlight’s CMS to deliver enhanced personalized recommendations and content discovery based on a wide range of defined or customized use cases that are proven to boost viewer engagement.
