Telefónica last week announced the organisation of its Chief Digital Consumer Office (CDCO), a new global unit part of the action plan it announced last November as a catalyst for the company's transformation.
Led by Chema Alonso, until now responsible for Telefónica's data strategy and cognitive intelligence project, the unit's main objectives will be to transform and accelerate product and services sales processes and customer relations by making them more digital, faster and simpler.
The unit will also be responsible for driving innovation at all levels within the company. On the one hand, promoting the development and launch of new digital products and services, especially in the digital home space, supported by the technological capabilities of the fourth platform where all the data generated in the company are homogenized and processed. One of Telefónica's major technological projects in recent years, the fourth platform will also enable the company to continue innovating in new customer relationship models through Aura, its virtual assistant with artificial intelligence.
On the other hand, the unit will also promote innovation in core areas such as networks in collaboration with other units of the company and will strengthen its relationship with the entrepreneurial community through its open innovation program.
In addition to Chema Alonso as Chief Digital Consumer Officer, the unit will have a management team made up of a group of Telefónica professionals with extensive experience in the telecommunications sector.
