Orange this week inaugurated the Orange Middle East and Africa operational head office in Morocco.
The new headquarters is located in Casablanca Finance City Tower (CFC) in the heart of Casablanca. The building meets the most recent standards with international “LEED Gold” certification from the World Green Building Council. With 900 m2 over two floors, the Orange Middle East and Africa head office is at the cutting edge of technology with video-conference and telepresence rooms enabling the teams to remain connected to other countries in the region, as well as a Social Hub that supervises and monitors the digital activity of Orange and the industry in general in Africa and the Middle East in real-time.
With an average annual growth rate of 6%, Orange MEA has demonstrated that its economic and financial model is robust, making it the leading region in terms of growth in the Orange Group. Starting in 2015, Orange chose to give its subsidiary, Orange MEA, more autonomy in order to grow its business in the region.
Alioune Ndiaye, appointed to head the subsidiary in May 2018, wants to see a strong local foothold, which is essential to finding relevant responses that meet the needs of the African people.
Alioune Ndiaye, CEO, Orange East and Africa
It sends a highly symbolic message, a turning point in the history of the Group that provides further proof of our desire to be even closer to our customers and to make Orange MEA the preferred multi-services operator for people in Africa and the Middle East.
Stephane Richard, Chairman and CEO, Orange
One of the key success factors behind new services is to develop them in Africa so that they are adapted to specific local requirements and so meet the needs of our customers.
