Brand Finance, the world's leading business brand valuation company, announced that Viettel is the most valuable brand in Vietnam with a value of more than US$4.3 billion.
Viettel's brand value increased by 20%, equivalent to more than US$1.5 billion in comparison to the year of 2018, which is nearly 3 times more valuable than the second ranked brand and equal to the total value of the 3 following brands in the list. This is the second consecutive year Viettel has led the list, among the Top 10 most valuable brands in Vietnam. Viettel continues, with the current brand value, to be the only brand of Vietnam and one of the eight brands of Southeast Asia to be listed in the Top 500 most valuable brands in the world announced by Brand Finance.
Viettel's brand value is valuated highly thanks to the strong growth in 10 overseas markets, and the Viettel Group's development in many key areas such as: telecommunications, electronic and telecommunications industry, network security industry.
Samir Dixit, MD of Brand Finance Asia Pasific
The brands in Top 10 combine to 68% of the total brand value of Top 50 brands in Vietnam. Brand value is an aspect to increase business value for enterprises. This is evidenced by the fact that 52% of the global enterprise value today is intangible, created by the brand value.
