Orange Money, Orange’s mobile money solution is celebrating its 10th anniversary, marking a decade of operations from its initial launch in 2008 in Côte d'Ivoire.
The money transfer and mobile payment solution for unbanked or relatively unbanked populations has since reached 40 million customers in 17 countries across Africa.
Alioune Ndiaye, CEO of Orange Middle East and Africa (OMEA) says that, “Orange Money makes real contributions to economic and social development in Africa and is a part of our strategy as a multiservice operator and digital transformation partner in Africa and the Middle East.”
Orange Money’s accelerating growth and sales which rose 60% from 2016 to 2017 have made it one of the Group’s top growth drivers in Africa. Following its success in Africa, Orange is now looking to expand the offering to all its countries, especially Europe.
“Orange Money’s success is based on its usefulness, its ease of use, and its full integration with Orange’s services. Orange Money represents the future of Orange’s mobile financial services in all our countries, especially in Europe,” said Paul de Leusse, Orange Group deputy CEO for Mobile Financial Services.