CMC Networks, a global Tier 1 service provider, has selected Ilex Content Strategies, a global B2B marketing and communications agency, to accelerate the growth of its carrier and enterprise services in Africa, the Middle East and across its global footprint.
Ilex will develop CMC Networks’ messaging and brand narrative and support its global marketing and communications with content creation, inbound marketing, sales enablement, and borderless PR.
CMC Networks accelerates digital transformation in the most challenging markets in the world. It has been innovating in Africa, the Middle East and beyond for 30 years with experience in delivering AI, cloud, cybersecurity, EDGE, Software Defined Networking (SDN), virtualisation and a range of advanced connectivity solutions. CMC Networks’ majority shareholders are The Carlyle Group, a global investment firm with $222 billion of assets under management across 365 investment vehicles.
Ilex Content Strategies was founded in 2012 and serves B2B technology and telecoms clients in Asia, Africa, Australia, Europe and North America. It provides marketing strategy, borderless PR, inbound marketing, content creation, and sales enablement globally. Ilex serves B2B companies in cybersecurity, cloud, digital infrastructure, mobile, Software-as-a-Service (SaaS) and telecoms. Its clients range from billion-dollar global businesses through to local and regional innovators and start-ups.
CMC Networks was shortlisted for “Best Network Technology & Software Development” at the Global Carrier Awards 2022 for its Flex-Edge solution. Flex-Edge combines virtualisation, SD-WAN, network security and cloud to overcome local market challenges and rapidly deploy network services across 51 African countries. It enables enterprises to rollout network services without needing to ship equipment or be physically present in-country, solving logistical challenges in Africa.
Marisa Trisolino, CEO at CMC Networks
We are taking CMC Networks to another level and part of this is telling our story and sharing the amazing work our team is doing for customers in some of the most challenging markets in the world. It is critical that we increase awareness of the innovation we are delivering every day in markets across Africa and the Middle East. Ilex has a track record of building brands and helping B2B organisations accelerate their growth locally and globally. We were impressed with Ilex’s market knowledge and the speed that they were able to understand our business and have an immediate impact on how we communicate. Ilex is really an extension of our team and the marketing partner we need.
Lucia Barbato, CEO at Ilex Content Strategies
CMC Networks has been innovating in Africa for more than two decades and there’s a huge opportunity to help more organisations globally benefit from its unique solutions. Ilex is focused on delivering the CMC Networks story across local African markets while helping it to grow its enterprise business internationally. We want global businesses to know that they have a trusted partner on the ground in Africa and the Middle East that can match local knowledge with world-class solutions. Africa is not playing catch up in terms of technological innovation. CMC Networks shows that there is innovation happening in Africa that it can share with the world.
