vivo Malaysia, this Thursday, hosted their first ever Entrepreneurs Conference in partnership with the premier authorized dealer of Mercedes-Benz Malaysia, Hap Seng Star. The conference was centered on vivo's latest flagship imaging smartphone, the X80 series, as well as the Mercedes-Benz S580e, an S-Class luxury plug-in hybrid (PHEV) model. The event marks the first collaboration between the two brands, and witnessed interesting speeches and discussion on vivo's innovative ideas and future roadmap towards radically transforming consumer lifestyles through technology. On the innovation front, as of February 2022, vivo has submitted over 4,000 5G patents, and has started research into 6G connectivity to bring users improved network technologies by 2030.
During the conference, Ariana Lynn, Senior Editor of The Fast Mode spoke to Mike Xu, Chief Executive Officer of vivo Malaysia on the evolution taking place in the mobile experience space and how today's devices and content are driving this.
Ariana: How is vivo redefining mobile experiences? What technologies are enabling that?
Mike: At vivo, we are always in pursuit of fulfilling the ‘Joy of Humanity’ through technologies. We believe joy comes from great mobile experiences; and a great mobile experience comes from many aspects, one of them being the mobile imaging system - Cinematics Redefined, which is one of vivo’s strongest areas.
Mike Xu, CEO, vivo MalaysiaSupported by our long-term strategic partner, ZEISS, our flagship X series features ZEISS T* camera lenses that enable users to eternalise precious life moments with superior quality. No noises, no flares, only perfect pictures, and videos.
On top of that, we recently unveiled our latest innovation, the vivo V1+ imaging chip, which is designed and manufactured by vivo. The imaging chip improves the camera capabilities in terms of image brightness, colour tone adjustment, and noise reduction. In addition to camera improvement, it is also well-suited for high-quality and high-speed gaming applications.
Ariana: What are some of the trends in the digital content space - music/videos/photos - that are pushing the uptake of newer and more advanced mobile devices?
Mike: Short videos are on the rise! More consumers are looking for a smartphone to help them film, create, and edit striking and eye-catching videos. Thanks to our R&D efforts, the vivo smartphones - regardless of the X series, V series, or Y series - are ready to deliver a fantastic filming and mobile experience to our users.
