Telecoms Leads Generation

Tech buyers want lots of information before they make their purchase decisions. While we provide telecom tech buyers with the latest industry trends, insights, news and analysis and loads of it everyday, we can't beat the knowledge and knowhow that resides within the companies that develop and deliver these technologies and solutions. This knowledge and knowhow, when translated into engaging Content, drives engagement from tech buyers and tech enthusiasts and helps them in their decision making processes. This mini segment recaps some of the latest content creation, marketing and engagement techniques B2B content marketers are using today, and how marketers can leverage these to drive their own content and while doing so, provide timely and highly relevant information and insights for everyone within the telecom sector. 

Is the B2B Content produced by marketers aligned to the B2B Tech Buyers' Consumption preferences? Thi seems to be the biggest question for marketers today. There is already a lot of talk in the market that this year will see marketers shifting their focus from…