Kenneth Tan grew up in Singapore, where both his parents were working professionals in customer services. From a young age, Kenneth knew he wanted to pursue his passion for video games, particularly as a conceptual artist. He studied at Nanyang Polytechnic and earned a diploma in digital media design. However, following graduation, he found his portfolio wasn’t strong enough to secure a job in the video game industry. His first job after graduation was with an architectural design firm. After this experience, Kenneth landed the opportunity to work for a startup video game publisher Nubee. This was a turning point in his career, bringing him closer to his goal to work with video games. At Nubee, he quickly got promoted to Creative Director & Producer, releasing games that went on to garner over 50 million downloads and grossing over $10million in revenue. He was headhunted by Tokyo Listed DeNA Co. Ltd. (TYO: 2432) as Director of Product, and in his two years there released multiple AppStore-featured products.