Mahindra Comviva, the global leader in mobility solutions, Wednesday announced the launch of IRIS(Incremental Revenues through Incremental Sales), the newest addition to its Revenue Plus suite – a monetization platform for CSPs.
IRIS is an integrated channel management solution embedded with work force automation, which encompasses various functions like retailer incentivization, retailer self-help and channel self-help. It enhances retailer incentivization by tuning the value of each reward to the value/effort of the upgrade brought in from each customer.
According to Mahindra Comviva, the IRIS unifies retailer and subscriber recharge processes by providing a seamless, congruent and concurrent recharge experience to both parties. IRIS gives the flexibility of treating each customer and retailer differently and rewards their unique combination at various levels of the upgrade, added the company.
Mahindra Comviva introduced its Revenue Plus Suite as a data-driven marketing tool to help marketers deliver highly contextual marketing across multiple channels and on any device.
Amit Sanyal, Assistant VP & Joint Head, Consumer Value Solutions Business, Mahindra Comviva
Operators across the globe have shown interest in our IRIS solution as it helps them to unify the subscriber and retailer recharge journey as well as garner incremental revenue resulting in higher customer and trade satisfaction.
