Melbourne-based Unlockd, a mobile platform has partnered exclusively with Boost Mobile, one of Sprint's prepaid brands to launch Boost Dealz. The deal is expected to be worth over AUD$100 million in revenue for Unlockd.
Boost Dealz which will be available to Boost’s current and new customers comes in the form of an Android app that helps customers reduce monthly phone bills in exchange for viewing exclusive content and offers. The app connects users with relevant brands and offers, and users receive a $5 credit each month. Geo-targeted ads, offers, discounts or content from brands such as Starbucks, Levi’s and Lyft, are shown at various times as consumers unlock their Android smartphones.
MattBerriman, CEO and Co-Founder of Unlockd
To be the driver for collaboration and benefit for some of the world’s biggest media companies, a tier-one telco and the end consumer is a huge coup and a move that will positively transform both the mobile advertising landscape and telco industry.
Doug Smith, Director of prepaid product marketing, Sprint Telecom
In addition, it delivers a new revenue stream to ourbusiness while providing an innovative avenue for advertisers and mediapublishers to reach a highly targeted audience.
