Leading revenue protection and fraud prevention platform provider, WeDo Technologies today unveiled SHAPE Telecom, a software suite designed to provide CSPs with advanced knowledge to ascertain cost and determine profitability of customers, plans and services. The new suite can also help CSPs to determine marketing campaign effectiveness, enhance customer satisfaction and boost customer loyalty and retention.
According to WeDo, SHAPE Telecom leverages customer data to expose a rich behaviour profile for CSP marketing, sales support and finance teams, offering a better view of key customer value drivers and enabling a customer approach based on their value to the CSP. Due to its unique data repository, SHAPE Telecom delivers a unified 360-degree view of the customer, allowing service providers to properly apply segmentation rules; focusing on the real value of each customer segment and not merely identifying which customers have the highest revenue, said WeDo.
Tony Poulos, Market Strategist, WeDo Technologies
In today’s rapidly expanding telecoms market, WeDo recognised the growing need for CSPs to develop new services that address an increasing number of industry challenges, including high market penetration, price competition and a decline in customer loyalty. SHAPE Telecom was designed with the main goal of determining cost and profitability at customer and plan levels and, at the same time, delivering segmentation models for target campaigns that address both customer value growth and customer satisfaction. SHAPE Telecom offers self-service analytics, without the need to rely on data scientists or IT.
