Opera has launched the Rocket Marketer as the newest addition to the company's cloud-based Rocket Platform, which also includes the Rocket Optimizer mobile video optimization solution and the Rocket Insights video analytics dashboard for mobile operators.
The newly launched Rocket Marketer, said Opera, allows operators to easily distribute offers, facilitate content discovery and monetize with highly targeted in-session advertising and messaging. These include data retailing, content and app download recommendations, interstitial advertisements, unique customer-targeted, operator-branded experiences, customer service notifications and loyalty programs. Offers, content and alerts are displayed to users within their browsing experiences and can be based on contextual information, such as users’ preferred content, how often they top up their data plans or their most recent contact with the operators' customer-care center.
According to Opera, the solution can be quickly deployed by operators with no software preload or download required, and runs in an extremely flexible, elegant network configuration. Its unique targeting and recommendation engine is fully powered by its independent advertising network, Opera Mediaworks, further assisting operators in monetizing their core assets. The Rocket Marketer is expected to open up new revenue opportunities for mobile operators, especially with its cross-browser feature, enabling them to re-establish a direct touch point with customers on their smartphones and tablets, added Opera.
Operators typically only have two guaranteed monthly interactions with their customers: the monthly bill, and the network signal-strength bars on the device. These two touch points often leave customers frustrated and confused. Rocket Marketer instead lets operators take control of conversations with their subscribers and speak to them in a highly targeted manner that’s advantageous to both consumer and operator.
