In a recent interview, Ariana Lynn, Principal Analyst at The Fast Mode spoke to Sunny Rao, Senior Vice President of API Global Sales at Vonage on the impact of traffic visibility on modern IP networks. Sunny joins us in a series of discussions with leading networking, analytics and cybersecurity companies, assessing the need for traffic filtering technologies that can deliver real-time, granular application awareness. The series explores how advanced analytics power various network functions amidst the rapid growth in traffic and applications.
Ariana: How do your solutions and products fulfil the demands of today's networks?
Sunny: Vonage's adaptive solutions cater to the evolving needs of modern networks, prioritizing security, scalability, flexibility, and reliability. Designed to seamlessly expand during peak demands, Vonage ensures uninterrupted service delivery and businesses benefit from the flexibility to tailor communication to their specific requirements for enhanced agility.
Reliability is a focal point, with built-in mechanisms ensuring continuous communication even in the face of disruption. Vonage prioritizes performance optimization, utilizing advanced networking technologies to deliver a consistently high-quality user experience across diverse network conditions.
Security is paramount, with robust encryption, authentication, and access controls safeguarding data and communications. Adherence to industry regulations and standards underscores Vonage's commitment to data privacy and regulatory compliance, fostering customer confidence.
In summary, Vonage's solutions are meticulously crafted to meet the diverse demands of contemporary networks, empowering businesses to thrive in the ever-changing digital landscape with scalability, flexibility, reliability, and robust security measures.
Ariana: What technologies are most effective in delivering real-time traffic visibility?
Sunny: In the context of Vonage's API solutions, real-time traffic visibility is crucial to ensure optimal performance and reliability of communication services. Vonage offers built-in monitoring and analytics capabilities within its API platform, providing insights into API usage, latency, error rates, and overall performance. Vonage's API Gateway allows businesses to track request rates, response times, and error codes in real-time, enabling quick identification and resolution of issues. Moreover, Vonage's logging and analytics tools help to capture and analyse API logs, facilitating the identification of usage patterns and performance metrics. Vonage also offers APIs and capabilities that allow enterprises to receive key signals on anomalies in usage patterns including insight and alerts towards customer fraud and enterprise fraud.
With comprehensive API management features, Vonage empowers organisations to monitor, analyse, and optimise API traffic seamlessly. Real User Monitoring (RUM) capabilities offered by Vonage provide insights into API usage from the end-user perspective, ensuring superior user experience. Vonage also offers advanced APIs that allow applications to seek enhanced network capabilities for a specified activity or duration. Collectively, Vonage's suite of tools and capabilities enables businesses to proactively manage API traffic, ensuring seamless communication services and enhanced user satisfaction delivering the ultimate real-time traffic visibility.
Sunny Rao is SVP of API Global Sales for Vonage. With more than 20 years of experience as a global information technology leader, Sunny brings vast experience and deep expertise in the global expansion of emerging technologies to Vonage and oversees the Vonage API Platform sales organization around the world. Prior to joining Vonage, Sunny served as Vice President for India & the Middle East at Vidyo, Inc. He has also held senior executive positions at software companies Nuance Communications and Genesys Telecommunications, as well as Avaya, a global business technology provider.
This interview is a part of The Fast Mode's Traffic Visibility segment, featuring leading networking, analytics and cybersecurity companies and their views on the importance of network intelligence and DPI for today's IP networks. A research report on this topic will be published in June 2024 - for more information, visit here.
