Etisalat this week announced that its customer engagement program Smiles launched the UAE’s first ever Rewards Exchange powered by blockchain, facilitating fast, seamless and secure points exchange from a single platform to enhance customer experience.
Smiles members can now link their other loyalty programmes to Smiles by adding their membership details on the Rewards Exchange page on the Smiles app. Currently the Smiles’ Rewards Exchange is the only blockchain-powered rewards exchange that can onboard multiple programmes and allow the flexibility of exchanging points or rewards from one programme to any other programme in real-time.
Under Rewards Exchange, Smiles customers can look forward to a number of benefits such as the ability to add loyalty memberships on one app, track all loyalty points in real time, exchange points with any programme within the Rewards Exchange network in real-time, and access an expanded marketplace for points redemption. More importantly, members can avoid losing their hard-earned points due to expiry as they convert them to their most preferred loyalty programme.
Khaled Elkhouly, Chief Consumer Officer, Etisalat
We are delighted to launch Rewards Exchange on Smiles, the first Internet of Loyalties in the UAE powered by blockchain, which allows customers to earn and redeem points and maximise their savings by exchanging points with GEMS Rewards, as well as other loyalty programmes that will be integrated with Smiles in the near future.
