Ericsson has entered into an agreement to acquire Massachusetts-based Azuki Systems, a provider of TV Anywhere delivery platforms for service providers, content owners and broadcasters. Azuki Systems, which was founded in 2008, extends Ericsson's leading TV and media portfolio which includes the recent addition of Mediaroom from Microsoft. Through the acquisition, Ericsson will accelerate the availability of new and compelling viewing experiences across a variety of devices and screens. In addition, Ericsson will gain additional key functionality related to the deployment of TV Anywhere services, including adaptive bit rate and content protection technologies.
According to a statement by Ericsson, Azuki's next-generation TV Anywhere solution combines the power of over-the-top video with the highest quality of user experience, personalization, content protection, scalability and reliability. It also enables multiple monetization options, beyond portals and authentication services. Its customers are cable operators, IPTV providers, mobile network operators and content owners.
"Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson said, "We are executing on our TV&Media strategy and Azuki adds key technologies and capabilities to extend our market leadership position. Traditional TV is shifting rapidly towards TV Anywhere. Azuki Systems further positions Ericsson to help customers deliver on the Networked Society's global demand for customized and personalized media experiences that include content on any screen, any time across any network."
![Cheng Wu, CEO and Co-Founder of Azuki Systems [credit: Azuki]](http://www.azukisystems.com/sites/default/files/wu.jpg "Cheng Wu, CEO and Co-Founder of Azuki Systems [credit: Azuki]")
Cheng Wu, CEO and co-founder of Azuki Systems, said: "Service providers, content owners and broadcasters face a range of challenges as they race to make content available on any device. Through worldwide deployments of our proven next generation video delivery solution, we have helped accelerate deployment and monetization of TV Anywhere services. Continuing this work as part of Ericsson will ensure that customers globally will have the most advanced support as they aim to deliver the best services for their subscribers."
