HMD Global, the home of Nokia phones, announced Circular, a revolutionary new subscription service with sustainability at its core. Alongside this, four new devices launch including our most eco-friendly smartphone yet, Nokia X30 5G, made with 100% recycled aluminium and 65% recycled plastic. Plus, more responsible packaging, as well as our standard longevity promises to revamp the Nokia devices portfolio across all ranges.
Introducing Circular – a revolutionary new subscription service offering a more sustainable and hassle-free way to use Nokia smartphones and tablets. We are incentivising people to keep their phones for longer with a range of eco-friendly rewards. Circular minimises the negative impact phone ownership can have on the planet by keeping smartphones and tablets out of landfill and giving them a second life.
Within its subscription model, Nokia devices go through recycling, refurbishing and re-subscribing or they go to a charitable cause that needs it the most. In addition, it provides people with complete freedom to choose and change their subscription. Any accidental damage, loss, or theft will be taken care of without a separate monthly cost, and a quick replacement arranged if needed.
Nokia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 70% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste.
With zero compromise on the phone’s performance, Nokia X30 5G comes with premium features including our best photo experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots. The camera is protected by scratch-resistant Corning® Gorilla® Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colors and smooth viewing.
Florian Seiche, CEO, HMD Global
At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones. We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow.
Ben Wood, CCS Insight
Sustainability is important to customers when it comes to connected electronics devices. CCS Insight’s research shows that roughly half of consumers in key European markets believe that creating products that last longer is helpful and positive for the environment. HMD continues to encourage consumers to keep their device for longer and with Circular, it also means devices stay out of landfill. Electronic waste is an issue the whole industry must address and services like Circular are a positive step towards creating change.
