Optus is offering a new solution for data-hungry prepaid mobile customers with the launch of Optus Xtra – an app which enables Android users to earn extra data or credit by viewing ads on their smartphone.
It gives prepaid customers the option to earn 1GB of extra data on eligible monthly plans, or $2 of extra credit on daily plans every 28 days by having ads displayed on their phone’s locked screen.
Optus Xtra, which was developed in partnership with Postr, a New Zealand based ad-tech company that has developed a market-leading technical platform for lock screen advertising under a partnership model with mobile network operators in NZ and South-East Asia, and now Australian.
It displays static ads on the locked screen of a customer’s mobile phone and users may be presented with an option to view a video version of the ad or visit the brand’s website. The Optus Xtra lock screen format lets brand advertisers target highly engaged audiences, where they are guaranteed a full screen creative canvas and 100 per cent viewability.
Advertising opportunities on Optus Xtra are managed exclusively by Singtel-owned digital marketing technology company Amobee and will give brand advertisers the opportunity to leverage full screen creative executions served within a mobile phone’s most intimate environment.
Customers can unlock their phone as usual when an ad is displayed on their phone screen. Users can customise the ads they receive by nominating their interests across eight categories – beauty, employment, fashion, government and politics, health, money, technology, and travel.
Extra data or credit is applied when a customer with an Android handset on an eligible prepaid plan has had the Optus Xtra app active for 28 days, and has an active prepaid account balance.
Megan Forster, Director of Product Innovation and Value Added Products at Optus
Our prepaid customers have told us they want to boost their data, but are also budget conscious. By giving customers the option to earn extra data through watching ads, Optus is enabling them to enjoy more of what they love, without spending an extra cent.
Liam Walsh, Australia and New Zealand Managing Director for Amobee
Optus Xtra is a mobile advertising solution that puts mobile first and allows advertisers to reach audiences who have opted-in to see ads that are highly relevant to their interests and preferences.
