Beyond Customer Experience: How to Implement a Total Experience Strategy for Telcos

In an increasingly connected world, stakeholders in the telco business landscape have changed. Rather than viewing players such as customers and employees as separate elements, operators are moving towards a total experience strategy that takes into account customer experience, user experience, employee experience and multi-experience. Implementing a total experience strategy, however, presents a challenge due to its complexity and the need for coordination across various functional areas and decision-making levels.

In this free white paper by Comarch, we will learn:

  • What is total experience?
  • Why total experience needs significant attention during telco business decision-making processes
  • How to align processes and coordinate people across different departments
  • Key areas for improvements on the path to total experience

Read the white paper here.

6 months ago / Comarch White Papers / By Ray Sharma