Rocketlane, an industry leading customer onboarding platform, recently announced that it was recognized as a 2022 Gartner® Cool Vendor in the Technology Go-to-Market category. The report by Gartner highlights the importance of customer onboarding for an enterprise’s Go-to-Market strategy and how a seamless and collaborative onboarding solution greatly enhances marketing effectiveness and lowers customer churn.
In March this year, the SaaS company also announced that it had closed an $18 million Series A Funding Round, with major investors including 8VC, Nexus Venture Partners and Matrix Partners India.
Ariana Lynn, Senior Editor at The Fast Mode spoke to Srikrishnan Ganesan, the CEO and co-founder of Rocketlane on Gartner's recognition and the major contributing factors. Sri also discusses the role of onboarding in a customer journey, some of the gaps in the current onboarding and implementation space and how a collaborative platform can support enterprises.
Ariana also spoke to Rahul Sridhar, Content Marketer at Rocketlane on the company’s new and innovative approach to tech marketing, including its popular rap video released earlier this year titled ‘Rocketlane: Our Story So Far’. Rahul discuses how the idea for the rap video came about, some of the latest trends and ideas in tech marketing and the differences between the approaches taken by the younger and older generations in this space.
30 June 2022 / Videos / By Ray Sharma