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Telecom Analytics

 

       
 

 

Insights on subscriber preferences, price elasticities and bundling choices provide Operators the very know-how that greatly facilitates the design and development of new products and services for their mobile broadband plans. Insights also drive internal innovation and better product positioning strategies as Operators can better anticipate the market response to the introduction of a new feature or roll out of a new product.

 

Insights are also becoming increasingly important in identifying new technologies, solutions and trends that will impact how services are designed and delivered in future. With new technologies and niche vendors innovating their offerings, the telecom community benefits by having latest information and understanding of the technology and solution trends, challenges and market expectations.

 

Some of our publicly available analytics are:

 

Mobile Broadband Product Development

(Exercise = Feature Stack), (Applets = Cockpit)

 

Direct Insights

(Exercise = Feature Stack),  (Applets = Custom704) 

 

 

 

 
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Our Analytic Services: 

 

For MNOs/CSPs - We conduct highly customized on-line data collection using the above tools and offer our services on a Software-as-a-Service (SaaS) basis. We develop, host and manage the exercises from an end-to-end basis and produce full reports for our clients. Our data collection strategy includes the use of social media and other on-line engagement tools that enables us to reach out to the target respondents.

 

 Our analytics solutions cover both:

1. Market Research (covering multiple services - 3G, 4G/LTE, WiFi, locations, product packages, pricing, bundling, shared plans, etc)

2. Customer Satisfaction (covering service quality, connectivity, convenience, coverage, expectations etc)

 

For Vendors - We build solution-specific analytics with data collated from industry respondents, thus providing insights of the solution requirements. We cover all solutions in the mobile broadband segment and vendors can engage us to build, host and run highly customized analytics from end-to-end and produce real-time and highly intelligent analysis that can be used as inputs in their solution development and marketing strategies.