Syntonic, a mobile platform and services provider, Tuesday announced the expansion of Freeway by Syntonic into Mexico, the second largest mobile market in Latin America. A number of initial content providers will leverage Freeway by Syntonic’s expansion into Mexico which includes leading mobile game developers and publishers in the country.
Latin America marks the fourth geographic expansion of Freeway by Syntonic with availability in the United States, Southeast Asia (Malaysia and Indonesia), and India. Content publishers leverage Freeway by Syntonic to offer consumers both sponsored data and data rewards, which provide free access to applications without impacting a consumer’s mobile data plan.
Freeway by Syntonic, localized for the Mexican market, will be available in the Google Play Store by the end of February and will support the leading Mexican mobile carrier networks, including Telcel and Movistar which have a combined subscriber base of over 100 million people.
In Mexico, nearly 84 percent of mobile users are on restrictive prepaid plans and one-fourth of them regularly exceed their mobile data allowances. Millions of prepaid consumers ration their data, impeding discovery and exploration of mobile apps and content. For these data-conscious consumers, these new mobile access models offer more opportunities to interact with their favorite content like social apps, games, and videos without incurring data charges.