Data Mediation & Service Control for Dummies

Next Generation Telco Solution

Smart City and IoT

Syntonic Expands Sponsored Data Solution Offering to Mexico

Clock 1 month ago
(0 votes)
Syntonic Expands Sponsored Data Solution Offering to Mexico Image Credit: Syntonic

Syntonic, a mobile platform and services provider, Tuesday announced the expansion of Freeway by Syntonic into Mexico, the second largest mobile market in Latin America. A number of initial content providers will leverage Freeway by Syntonic’s expansion into Mexico which includes leading mobile game developers and publishers in the country.

Latin America marks the fourth geographic expansion of Freeway by Syntonic with availability in the United States, Southeast Asia (Malaysia and Indonesia), and India. Content publishers leverage Freeway by Syntonic to offer consumers both sponsored data and data rewards, which provide free access to applications without impacting a consumer’s mobile data plan.

Freeway by Syntonic, localized for the Mexican market, will be available in the Google Play Store by the end of February and will support the leading Mexican mobile carrier networks, including Telcel and Movistar which have a combined subscriber base of over 100 million people.  

In Mexico, nearly 84 percent of mobile users are on restrictive prepaid plans and one-fourth of them regularly exceed their mobile data allowances. Millions of prepaid consumers ration their data, impeding discovery and exploration of mobile apps and content. For these data-conscious consumers, these new mobile access models offer more opportunities to interact with their favorite content like social apps, games, and videos without incurring data charges.

Gary Greenbaum, CEO & Co-founder of Syntonic
Freeway by Syntonic gives content providers the ability to acquire and engage mobile users on restrictive prepaid plans, while reaching a significant untapped audience with their content. We look forward to expanding our offerings even further in Latin America with additional mobile operator and content provider partnerships.

Ray is The Fast Mode's editor and content director. Ray has covered the wireless industry as a writer for more than 10 years, focusing on technology and business aspects of the telecoms sector. Ray can be reached at ray.sharma(at)thefastmode.com. Follow Ray at linkedin.com/in/raysharma10

PREVIOUS POST

HPE Bolsters Security Portfolio with Behavioral Analytics Startup Niara Acquisition

NEXT POST

Redknee Wins Cloud-based Monetization Solution Deal in LatAm

COMMENTS

Join the Banter

Policy Control 2017

Policy Control 2017

Like us on Facebook

Follow us on Twitter