Info Image

Syniverse's Cloud Based Flexible Charging Solution Patent Enables Sponsored Data

Syniverse's Cloud Based Flexible Charging Solution Patent Enables Sponsored Data Syniverse

Syniverse's cloud based technology that enables service providers to implement scalable charging models for mobile data, such as sponsored content,  has been granted a U.S. patent for technology. The development which is key for Syniverse's flexible charging platform, enables sponsors to deliver specific content from multiple mobile service providers from one centralized platform to mobile consumers for no charge on the end-user’s bill.

Supporting a variety of potential use cases, from an ad-supported model to enterprise applications, Syniverse’s approach will provide sponsors access to mobile user segments based on campaign needs. Precise campaign parameters such as age group or gender demographics in a given location including broad spectrum end users across multiple service providers’ subscriber bases, can be pre-provisioned.

According to Syniverse, the solution will mutually benefit sponsors, service providers and their shared end users. Via a single portal, Syniverse’s patented platform will boost brand exposure for data sponsors, who could range from media companies to device manufacturers to social media outfits and more. While the end user saves money by using sponsored data, the service provider fosters new revenue streams from consumers and sponsors, builds brand equity, aligns costs and revenues with services consumed, and minimizes OPEX costs.

“With the growth of rich video content, streaming services, and other data-intensive apps, the demand for mobile service providers to offer flexible charging is growing quickly, especially as unlimited data packages have become less prevalent,” said Joe DiFonzo, Chief Technology Officer, Syniverse. “Today’s mobile consumers are eager for fresh content, but they’re also very focused on not exceeding their metered data plans.”

“With flexible charging capabilities for mobile data, the sponsor receives unmatched access; the service provider is able to build brand loyalty; and the consumer receives relevant content for minimal or no cost,” DiFonzo said. “The key is to provide flexibility, both in how the end-user traffic is filtered through the service provider, and how the sponsor can use the solution to meet its unique needs.”

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

Cheaper International Roaming with Movius' New Roaming Solution 'myIdentities'

NEXT POST

Citrix Unveils Bytemobile Insight to Empower MNOs for Data Monetization and Better Customer Experience