Sky, Europe's leading entertainment company has deployed Nokia's Velocix Content Delivery Network (CDN) to enhance its high-speed video and data services for millions of customers subscribing to to its broadband and satellite services.
Sky's expansion of on-demand premium video content is creating unprecedented growth in customer traffic. This increasingly challenges delivery resources and operational costs across the company's entertainment and communications service networks. Deployment of the Nokia Velocix CDN allows Sky to temporarily cache content closer to customers in localized cloud data centers to reduce transportation costs and improve the customer experience.
Nokia said it is providing its Velocix Managed Service expertise - via its CDN Network Operations Center - to assure faster time-to-market for Sky, which will gain fuller control of design, implementation, and operations. In particular, the new solution provides better visibility for traffic demands and flows, ensuring greater predictability of performance and network usage compared to its current CDN service.
Nokia solution currently serves the Sky On Demand service content. Sky and Nokia are also jointly working to expand the Velocix solution to also support Sky Go and Now TV services for live TV and video on demand.
Mohaed Hammady, UK Chief Technology Officer, Sky
Using Nokia's Velocix CDN, we have greater traffic visibility in the network, allowing us to regain control of managing the network capacity. Deploying the solution deep in the network also ensures we can manage delivery more effectively to improve performance and the customer experience.
Paul Larbey, Head of Nokia's IP Video Business
The Sky project represents a milestone for Nokia as it's the first deployment for a nationwide broadcaster and builds on Nokia's number one position in the service provider CDN market. It shows that our Velocix CDN - which delivers high-quality programming - aligns with the needs of broadcasters and content providers in addition to those of IPTV and cable operators.
