ip.access, Tuesday announced the successful completion of a PoC with T-Mobile Poland, delivering enhanced retail based customer analytics. Headquartered in the United Kingdom, ip.access offers 2G, 3G, and 4G end-to-end small cell solutions for tier 1 and tier 2 operators around the world.
The first stage of this activity saw T-Mobile install PRESENCE sensors in retail stores in Warsaw. The solution enables T-Mobile to recognise subscribers as they enter the store. Since there are more than 5 million T-Mobile subscribers with opt-in consents, the amount of data analysed is tremendous, said the company.
From a retail perspective, PRESENCE sensors gather rich analytical data which provide retailers with actionable consumer behaviour insights, as well as the ability to provide personalised marketing promotions when entering selected areas. Importantly the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wi-Fi to be switched on, making it a universal solution, said ip.access.
T-Mobile has been also evaluating how to enhance mobile subscribers experience within their own points of sales located in Poland.
Michal Krauze, Business Lead Data Monetisation for T-Mobile
We have been assessing a variety of solutions to enable us to serve our B2B retail customers with better insights. However only ip.access accomplished task and helped us with harnessing data on geographical level that was not accessible before – inside any retail store.
Malcolm Gordon, CEO at ip.access
This innovative collaboration is particularly exciting for us, as it's the first proof point within T-Mobile for this high value monetisation model. We look forward to co-operating further with the T-Mobile Group as they expand their PRESENCE sensor derived offerings.
