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"Real Time Self-Service Offers Answer to Mobile Operators’ Declining Revenues" - AsiaInfo Linkage

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According to a new whitepaper "Real-Time Seft Service" from AsiaInfo-Linkage, Asia’s leading supplier of BSS systems, offering customers the ability to personalise their mobile data experience through true Real-Time Self Service (RTSS) can protect mobile operators from declining revenues and emerging competitive challenges.

"The new whitepaper draws on AsiaInfo-Linkage’s extensive experience in the Asia market to explore how mobile operators can harness RTSS to uncover new sources of revenue from existing customers, offset the commercial pressures from declining revenues in voice and messaging, and counter the emerging challenges from Over-The-Top market entrants. Recent research by Analysys Mason linked self-service to an increase of up to 18% in revenue per user."

"As smartphones continue to penetrate the mass market, and more pre-paid customers seek to use online media and social networking applications on-the-go, mobile operators can no longer rely on including large bundles of minutes and texts with monthly subscriptions in order to protect voice and messaging revenues."

"AsiaInfo-Linkage Global VP of Product Marketing, Andy Tiller explains: “Veris Billing’s RTSS capabilities enable operators to innovate, and meet increasing consumer expectations for control of their data services in a uniquely profitable way.” He continues: “For example, subscribers can be empowered to increase bandwidth for a specific application while on the move. Operators are now able to monetise these new capabilities without creating additional complexity in the supporting IT infrasgtructure. RTSS is truly a win-win solution for operators and subscribers – operators uncover new revenue sources and subscribers get much greater control over their mobile data experience.”

Source - Asiainfo Linkage (May 13, 2013) 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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