SAP unveils SAP® Shopper Experience, a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers. It also showcased the latest vesion of SAP® Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side. Retailers can offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store and manage loyalty accounts using the SAP Shopper Experience.
“Now more than ever it’s essential for us to provide our customers with the best in-store experience,” said Peter Bucher, head of IT for Retail Stores for Migros, Switzerland’s largest retailer. “To do so, we’ve armed some of our employees with SAP Retail Store Ops Associate, an intuitive, easy-to-use app that lets them access vital and up-to-date product, availability and pricing information instantaneously from the store floor.” Read More New Retail Mobile Apps from SAP Transform the In-Store Shopping Experience
