Ooyala, a Telstra subsidiary now powers the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free, premium video streaming service.
For the first time ever, advertisers are now able to access Vudu’s millions of highly-engaged customers, reaching millions of streams every month across thousands of titles on nearly every connected device on the market.
Ooyala is the exclusive technology provider for Vudu’s entire free-ad-supported service and is also representing the advertising inventory, helping them expand the business beyond the current leading transactional-based (TVOD) service. Vudu is putting more control into the hands of its customers; allowing them to choose how they prefer to access a premium library of content, either through direct transactions, or now for free through its ad-supported offering, Vudu Movies on Us.
Vudu uses Ooyala Pulse, Ooyala’s holistic advertising platform, to manage every campaign running across its ad-supported service in real-time. With forecasting capabilities that come out-of-the-box with Ooyala Pulse, Vudu can see if campaigns are on track to reach their goals and impression commitments. If not, Vudu is able to adjust and optimize campaigns on the fly to ensure all campaigns are successful.
Scott Blanksteen, Vudu Vice President of Product
Ooyala has quickly become an extension of our day-to-day team and ad operations; helping us connect with the right buyers, ensuring value is added on both sides of the equation, and that the process is seamless as we enter a brand new market.
Scott Braley, Ooyala General Manager of Advertising Platforms
Developing such a hybrid approach represents a significant opportunity for Vudu, its viewers and advertisers alike as it unlocks a whole new premium channel with great content in a great environment.
