RealNetworks announced it has been selected by Vodafone Portugal to offer a fully managed ringback tone service to its five million subscribers.
The partnership enables Vodafone Portugal to provide its customers with a customized ringback tone experience powered by RealNetworks' platform. RealNetworks will become the single ringback tone provider in Portugal as Vodafone Portugal migrated all ringback tone customers to RealNetworks' platform.
Customers will be able to personalize their mobile experience by replacing their standard ringback tone with their favorite music tracks, which callers may listen to and enjoy before the call is answered. Vodafone will now be able to offer its customers a truly dynamic user experience based on a world-class smartphone experience and distinctive audio quality enabled by the Vodafone next generation 4G network.
The Vodafone Portugal offering is an important step for RealNetworks as the company continues to lead innovation in the ringback tone business through a new smartphone-centric approach, said the company.
Allen Dickson, vice president, EMEA, RealNetworks
Vodafone Portugal is a pioneer that wants to offer appealing content and media services as a way to delight subscribers and differentiate their services. RealNetworks' managed services will offer them significant advantages in fully customizing their subscribers' entertainment experiences while creating new revenue streams.
Luis Cardoso, head of VAS, Vodafone
With this deal, Vodafone brings its ringback tone offering to a world-class status, making an appealing proposition available to our expanding high-value convergent user base.
